Catalog Ads

JC Penny's ad from Christmas 1977

This black and white ad was one of the first and featured Raydeen the "Shield of Justice" and Mazinga the "Sword of Peace." Where they got these goofy nom de plumes is beyond me as they appear nowhere else. Probably the best deal in town at $10.97!

Montgomery Ward's ad from Christmas 1977

A very cool color ad, Wards probably didn't sell many at the 14.99 price point as careful shoppers went to JC Penny's. The ad features Mazinga, Dragun and Raydeen (if one looks closely...they're all first issue!). In this magnification of the text, the ad reads..."Space-age Samurai robot"...and "Die-cast metal"...which is probably a misprint due to confusion with the chogokin line.

Montgomery Ward's ad from Christmas 1978

Here Wards introduces Gaiking and Godzilla, and shows later issue Great Mazinga and Dragun. They also drop their prices to $11.77, I guess to be more competitive.

Sears ad from Christmas 1978

Not to be outdone, Sears introduces the first (and only US release) of a battery-operated Gaiking...called Zargon (probably to avoid confusion and make prior Shogun owners want the "new Shogun.")

All Mattel images and captions are copyright Mattel and used without permission. All other content, including images and editorial, is Copyright © 1997-2017 John Eaton and/or contributors unless otherwise stated. If there are any comments or objections, please contact John Eaton, by clicking here.

No comments:

Post a Comment