Godzilla

Mattel No. 2440 Godzilla!

 

[Godzilla full body shot] Although some would argue whether he is really a Shogun Warrior, the most recognizable of the entire Shogun Warriors lineup to Americans was the Godzilla provided by Mattel as the US had been inundated with Godzilla movies since the mid-50's. The US release of Godzilla was the shortest Shogun Warrior coming in at 19 1/2" while the other Shoguns were more in the 23" size; and he didn't come with any interesting projectiles or weapons. To make up for the shortcoming, Godzilla's fist fired off as a projectile! He also has a red lever protruding from the back of his head that extended a "tongue" of flames. Godzilla's arms and legs can be re-positioned, but his head was motionless (held on the body by visible screws). His feet has yellow claws screwed to their bottoms that contain wheels for scooting the King of Monsters across the floor (no shag carpet, please).

Mattel Godzilla Boxed

Mattel Godzilla Boxed Interior

Mattel Godzilla Boxed Head Insert

Mattel Godzilla Bumpy Tail

Mattel Godzilla Boxed Printers Codes

Mattel Godzilla Instructions

Mattel Godzilla Loose

Mattel Godzilla Lever

Mattel Godzilla Shooting Fist


There were at least three releases of the Shogun Warrior Godzilla:

Godzilla First US Release

The first release was made with a much lighter and brighter green plastic, was painted (the eyes and mouth) very brightly, and had weights in the bottom of its legs. The yellow plastic claw/foot bottoms has a reinforced ring that inserts into holes in Godzilla's legs (the weights reside in these inserts) - this version also has "Japan" on the bottom while the later versions had "USA." Also, the tail has a tab that slips into a slot, presumably so it would line-up correctly to the body but at some point removed (I would think that this could cause the tail to crack if forced in an improper position). The head has hardly visible plugs hiding screws (to hold the two halves together) which were later simply glued to simplify the manufacturing process, I believe. Finally, the lever is molded in a bit darker red plastic (although this is difficult to identify without holding it against a later figure). There's one other variation - for some reason some of these came with a tail that's missing the fins (not sure if those are first-first issues or what. Of the first issue figures I have in original boxes, non has the smooth pickle).

Godzilla Second US Release

The second release was made from a darker green plastic and had no weights in its legs (with "USA" molded on the bottom instead of "Japan." The face paint was less garish and more subdued. There are not plugs covering screws - instead the figure has a stem-and-slot configuration that's glued together. Finally, the lever is a brighter red but as indicated above.

Mattel Godzilla 2nd (left) and 1st (right) Box Variations

Mattel Godzilla 1st (left) and 2nd (right) Fist and Tail Variations

Mattel Godzilla 2nd Release Head

Mattel Godzilla 2nd (left) and 1st (right) Box Variations

Mattel Godzilla 1st Release Head

Comparison of Popy Jumbosaurus, Mattel Godzilla and Mattel Godzilla Gang figures
As a note, the Japanese release of Shogun Godzilla (produced by Popy as the Jumbosaurus Godzilla) had a speaker in its chest, with a pull string so you can make Godzilla bark!

Godzilla Third US Release

The third release was almost identical to the second, but Mattel got smart and reinforced the red lever after customer complaints of its snapping off. I don't believe a darker variation of the smooth pickle (tail) exists - presumably it was done smooth as a first-first then updated to the more common mold.

Box Variations


There were slight changes made to the box between the first and second issue Godzilla, indicated by the printer's code: R6493> P643>9858 printed on the front and different text on the sides. The box 2nd Issue box reads:
  • He rolls on wheels!
  • Tongue flashes pretend "flame"!
  • Claw can be launched No Batteries! No Electricity!

    CONTENTS: GODZILLA™ figure 19 1/2" tall, wheels on his feet, flashing tongue with pretend "flame" and claw that can be launched! Tail requires ASSEMBLY. Claw not for use with all SHOGUN© Warriors.

    ©Toho
    Distributed by Mattel, Inc. Hawthorne, CA 90520. MADE IN JAPAN. Manufactured by Bandai Co. Ltd.
Mattel Godzilla Box Side 1

Mattel Godzilla Box Side 2

Mattel Godzilla Box Ends (note that one end is printed upside-down)

Mattel Godzilla Box Side Detail

Mattel Godzilla Box Side Text Detail


Frequently Found Toe Cracks

Frequently Found Toe Cracks

Nail Bits with Wheels and Screws

Tongue Mechanism

Removable Bits

Ready for Shipment
There is also a fairly rare dual-language Canadian box that has text both in English and French. I've only seen this variation in the first issue box so it may be that Godzilla only had the one release there.

All Mattel images and captions are copyright Mattel and used without permission. All other content, including images and editorial, is Copyright © 1997-2017 John Eaton and/or contributors unless otherwise stated. If there are any comments or objections, please contact John Eaton, by clicking here.

3 comments:

  1. Is their a side view of the Godzilla box?

    ReplyDelete
    Replies
    1. I'd taken so many photos in the past that I just didn't think about the sides - I'll take some new ones and get them published.

      Delete
    2. Okay, I've added box images.

      Delete