Mattel Catalog Ads

Mattel featured the Shogun Warriors in several catalogs - I've photographed the catalogs I own and have made them available on the following pages:


Mattel Retailer Catalog 1977 

Mattel seems to have debuted the Shogun Warriors in this 1977 catalog with the introduction of  Raydeen, Mazinga and Dragun as Jumbo Machiders. No mention yet of the chogokin (diecast figures) or popynica (diecast vehicles).

Mattel Retailer Catalog 1978 

 For 1978 Mattel adds Godzilla and Gaiking to the Jumbo line - also the four action figures: Raider, Dragun, Poseidon and Great Mazinger. And we finally start seeing some vehicles with the inclusion of Varitank, Verilift and Grendizer's Solar Saucer.



Mattel Dimension 78


This is a Mattel Dimension catalog from 1978 - these were sent to various advertisers so they can have clear images to use in print ads - think of these as being used for stats to include in newspapers and the like.



Mattel Retailer Catalog 79


In 1979 Mattel expands on the Shogun Warriors line in just about every area, adding Daimos to the jumbo machinder lineup. This year also adds the Two-in-Ones.

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