Saxon's Toyland 1978
|Saxon's Toyland - North Tonawanda NY Evening News 1978|
- Invincible guardians of world freedom
- Choose from: Raydeen, Gaiking, Mazinga & Dragun
- No batteries! No electricity!
- Regularly $12.99
Alexander's Veteran's Day Spectacular 1980
|Alexander's Veteran's Day - Yonkers NY Herald Statesman 1980|
Daimos has an "E" which reads "Mattel's Large Shogun Warrior"
"fun-filled toys 9.99 ea."
TV CommercialsThere are at least two video ads that I've seen for the Shogun Warriors plus some videos produced for the Japanese market. Many of these videos were uploaded to YouTube by Jumbo Machinder (and all around Anime/Manga aficionado Brad Walker - bwfaco) - I hope he doesn't mind me linking them from this new page.
Mattel Shogun Warriors 1977 (1976 copyright date)
This is probably the first Shogun Warriors commercial, featuring Raydeen, Dragun and Mazinga. Some interesting action displaying the firing missiles with there kids rolling the figures around in play. One token Asian kid (I can say that due to my own Asian heritage). I don't remember seeing this one on TV.
Mattel Godzilla 1978
I believe this commercial pre-dates the later Shogun Warriors commercial but I'm not positive - either this or the later commercial featuring Godzilla and his shooting fists were the first that I noticed - I seem to remember associating the figure with the Shogun Warriors so I'll go with the next appearance. This one is pretty cool, featuring kinds playing in the sand on a beach.
Mattel Shogun Warriors 1978
I'm guessing that there was probably a commercial for 1977 but I haven't come across it yet.
Mattel Shogun Warriors Die-Cast
Mattel Godzilla Game 1979?
Mattel did a few things that were interesting as side-lines to the Shogun Warriors - first they added Godzilla to the mix and shortly afterwards a really amazing Rodan as part of the World's Greatest Monsters. Next they came out with this Godzilla game. Finally, they released "Godzilla Gang" which included a nice Taiwanese rendition of the an earlier "Attack" Godzilla figure by Popy (the rest of the "Gang" were made up of Kamen Rider villains).
Popy Mazinger Z 1973?
Popy Mazinger Z
This commercial prominently displays Mazinger Z's villains being destroyed (love the "blown up" effects so I may be wrong in my assessment of the previous video of the villains being mock-ups. It also introduces the Jet Scramder.
Popy Mazinger Z
In this third Mazinger Z commercial thee emphasis is on the Jet Scamder and accessory fists for Mazinger Z.
Popy Great Mazinger
Popy Great Mazinger Accessories
Popy Great Mazinger
This is a nearly complete commercial that is quite short but different from the previous two. As this stuff goes the quality isn't very good but at least we have this to speculate about - there's 11 seconds - I'm thinking it was originally a 15 second spot (maybe it was tagged to a retailer?)
Popy Great Mazinger (*Drunk Dad)
Commercial also shows some accessory fists so I'm placing it later in the series.
Popy Brave Raideen 1975
Note the bow-fist rather than the "Iron Cutter" that was provided by Mattel's version. It's fairly sought-after by US collectors but I've found that boxed versions of the Japanese toy are fairly common (it was the first Japanese-version Jumbo Machinder I purchased). Seems it was sold in some US outlets.
Popy Daiku Maryu and Gaiking
Popy Grandizer with Spacer
This is a really interesting commercial featuring Popy's Grandizer. It also shows the action of Grandizer with his Jumbo-sized Spacer, ending with a small Japanese kid riding the dam thing. Way cool.
We really got rooked by the Mattel Golderak version of this toy, in my opinion.
Getter Robo 1-2-3
Getter Robo G with Dragun
Popy Toy Commercials 1/4
Some of the commercials posted above are part of this 14:57 Minute segment featuring classic Popy toys. I've never seen the Voltes V segments, nor have I seen the Evel Knievel wind-up set combined in Sentai heroes on bikes!
Popy Toy Commercials 2/4
Now we start seeing the Gotchama toys, Daltanius, Gordian, Golion, Ultraman and other Sentai toys in this 14:40 minute segment. Lots of cool missile-firing vehicles like the Yamato. Also some of my favorites - Lightan! Transforming cigarette lighter robots, of course!
Popy (Bandai) Toy Commercials 3/4
Now we're seeing Dairugger 15 and Dynaman with Dyjupiter as we progress into the mid-80's. 13.04 minutes of Popy toy commercials. The toys become much more plastic and less metal. Kaiju appear about half way through with Godzilla and others as the commercials transition to Bandai. Also the first Mobile Suit Gundam toys and some cool model kits.
Bandai (Popy) Toy Commercials 4/4
In this final segment you get 8:09 minutes of toy commercials, with more Lightans, GoLion, Tetsujin 28 and several Mobile Suit Gundam segments, as the transition to Bandai completes (oddly the commercials start with Bandai then go back to Popy). Some at the end are repeats.
Chogokin Selections with Toy Commercials
I'm not quite sure what this is as it starts with some of the same early Popy commercials as the 4-part series above, then it moves to a toy identification of some sort. Some of the commercials are different (for instance there's an interesting Grendizer Jumbo Machinder commercial). There are a few different live-playset commercials as well. The cataloging starts at 19:13 - I believe it's a toy identification of chogokin toys. 31.28 minutes in length.
All Mattel images and captions are copyright Mattel or Popy and used without permission. All other content, including images and editorial, is Copyright © 1997-2017 John Eaton and/or contributors unless otherwise stated. If there are any comments or objections, please contact John Eaton, by clicking here.