You first saw the Shogun Warriors in the Sears Christmas Wishbook in 1977 with the introduction of Mazinga and Raydeen at the introductory price of $10.97!
This black and white ad was one of the first and featured Raydeen the "Shield of Justice" and Mazinga the "Sword of Peace." Where they got these goofy nom de plumes is beyond me as they appear nowhere else. Probably the best deal in town at $10.97!
Not to be outdone, Sears introduces the first (and only US release) of a battery-operated Gaiking...called Zargon (probably to avoid confusion and make prior Shogun owners want the "new Shogun.")
11.77, I guess to be more competitive with Sears' earlier pricing.
For 1979 Sears only offers Zargon and Godzilla - sounds like they anticipated sales to be lower for that year - neither appear in the 1980 Wishbook.
However in a strange twist of fate Sears does offer up a Dragun Perma-Prest Knit Pajama featuring Dragun from the "Shogun Collection."
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