Mattel Retailer Catalog Insert 1977

Mattel Retailer Catalog Insert 1977 Front

I've looked for this for some time - it was always a mystery regarding the 1977 Mattel Retailer Catalog and its lack of information on the chogokin that were released that year as part of the Shogun Warriors line. If you have the basic catalog, there's only a couple of pages detailing the jumbo machinders as part of the release (there are no additional numbered pages with info on the die-cast toys). I'd always assumed that there was either a one-sheet follow-up or something else. Recently I acquired a 1977 Mattel Retailer Catalog that had two additional single-sided printed sheets - one for Mattel's "Gun Collection" (these are holstered play cap-guns) and the other, at long last, detailing the die-cast Shogun Warrior toys.

Mattel Retailer Catalog Insert 1977 Back

The Shogun Warriors insert has a banner across the top with the general description and shows Dragun with a shooting fist. Below are the four Die-Cast. One thing to note, the images show Mazinga, Dragun and Raider with knees bent much more than other photos - assuming original Popy versions were used for the photography.

Top Banner


Shogun Warriors (logo)

Invincible guardians of world freedom!

(banner text)

These 4 miniature space-age warriors are made of die-cast metal and are fascinatingly details and brilliantly colorful. Invincible guardians of world freedom - all have arms that can be raised and lowered as well as other mysterious moving parts. Each is accompanied with exciting accessories, weapons, shields - even rockets! No batteries needed. Bold, striking die-cast metal Shogun Warriors ... mysterious defenders of justice!

#2107 Asst. Pak 12/Wt. 5 lbs. 6 oz.

Accessories not for use with 2" Shogun Warriors

Below (clockwise) : 

Under Great Mazinga's image:
#2103 MAZINGA (TM) Warrior Figure
Std. Pak 12/Wt. 2 lbs. 13 oz.

Under Dragun's image:
#2106 DRAGUN (TM) Warrior Figure
Std. Pak 12/Wt. 2 lbs. 12 oz.
Under Raider's image:
#2105 RAIDER (TM) Warrior Figure
Std. Pak 12/Wt. 2 lbs. 7 oz.

Under Poseidon's image:
#2104 POSEIDON (TM) Warrior Figure
Std. Pak 12/Wt. 2 lbs. 12 oz.
©Mattel, Inc. 1977.
Hawthorne, Ca. 90250
Printed in U.S.A.
All Rights Reserved

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